I've spent 30 years working in and with research agencies, watching what happens when brilliant research meets the human side of client relationships.
What I kept seeing was the same thing: the founder or the naturally gifted commercial people build the agency on instinct, deep relationships and 20+ years of accumulated practice.
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The brilliant team delivers outstanding work, and somewhere in the project, or gap between projects, the relationship quietly cools.
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Nobody teaches what those naturally gifted founders and commercial leaders do. Why? Because they never had to learn it - it just happened, over time, through thousands of client interactions.
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Try asking AI for help and you get bland, generic responses.
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This is the gap I've spent the last part of my career helping teams to close.
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It's time for Touchpoint Mastery.
What I've built:
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The 3 Client Touchpoints is the framework I wish someone had given me 30 years ago. A map of every moment in the research client lifecycle where relationships are built or broken, from the first briefing call to the silence after delivery. It's the implicit made explicit.
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The Gap Playbook is the part nobody talks about: the five things that keep relationships warm between projects, without a single sales call. It's the stuff you wish your teams did automatically, made into a 'why wouldn't you' thing they actually want to do.
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The Client Intensives are those precious times when everyone can try and fail, with the only consequence being positive - focused on client-specific touchpoints, behaviours and action plans - designed to be transformative and usable the very next day.
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Why now:
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Ironically, AI is already helping teams become less robotic, meaning they have the opportunity to be even more of their brilliant selves with clients.
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And what can't be commoditised in an AI world are your client relationships - the 'they just get us' feeling that makes a client call you first for the brief that actually matters.
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That capability is learnable. That's what this is for.
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I'm sharing what I know because I spent 30 years watching it not be shared through no fault of anyone, and because I think the research and insights industry is better when teams can build the relationships their founders built.
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David Das, Founder
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Worked at some of the biggest research agencies in the world in both Account and Business Development Director roles, before moving into training Account Teams to win more with clients.
Sound like a fit for your agency?
Start with the free Touchpoints Tool. Or read the example Weekly Insight emails , and decide if getting it every Monday is for you.
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Everything you need to get started is free. If you do want to deepdive into your specific scenario , go straight to the contact page.